Savvy real estate agents are using pre-listing strategies such as "Coming Soon" statuses on MLS and direct neighborhood outreach to generate early interest and potentially spark bidding wars before homes officially hit the market. This approach matters because it leverages an agent's network and market knowledge to ensure accurate pricing and presentation, attracting multiple offers from eager buyers. Developers and tech professionals should watch for innovations in real estate technology that facilitate these pre-listing marketing efforts.
Read the full article at Realtor.com Blog
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