EC operators often face a dilemma where improving conversion rate (CVR) decreases average order value (AOV) and vice versa. This article introduces four domains—recommendation accuracy, value-bundle design, pre-purchase information, and post-purchase follow—that can be used to simultaneously boost both metrics without negative trade-offs. Developers should focus on these strategies based on their business phase to optimize revenue effectively.
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Ali NematiWritten by Ali
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