AI systems are now creating detailed predictive models, or "data doppelgängers," of users based on their digital and physical behavior patterns. This allows advertisers to anticipate consumer interests with eerie accuracy, often before the consumers themselves are aware of them. Developers need to be wary of the opaque nature of these AI models and their potential influence over user choices.
Read the full article at DEV Community
Want to create content about this topic? Use Nemati AI tools to generate articles, social posts, and more.

![[AINews] The Unreasonable Effectiveness of Closing the Loop](/_next/image?url=https%3A%2F%2Fmedia.nemati.ai%2Fmedia%2Fblog%2Fimages%2Farticles%2F600e22851bc7453b.webp&w=3840&q=75)



