AI & Machine Learning

Your website tells AI what you say about your brand.

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Artificial intelligence models gather information about brands from a variety of online sources, with a significant portion of this data coming from third-party sites rather than directly from the brand's own website. This indicates that off-site mentions and earned media play a crucial role in how AI perceives brand credibility and relevance. Brands should monitor which external sources AI cites to understand how their industry is being represented and to inform their broader digital strategy.

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