Marketing & SEO

YouTube adds AI creator matching and ad formats to its partnerships platform

Ali Nemati1 day ago26 sec read7 views0 listens

YouTube has enhanced its Creator Partnerships platform with Gemini-powered creator matching and new ad formats, allowing brands to run influencer content as paid Shorts and in-stream ads. This upgrade simplifies finding suitable creators and measuring campaign effectiveness, crucial challenges in influencer marketing. Brands can expect a 30% conversion lift by leveraging these new features for more targeted and measurable advertising campaigns.

Read the full article at Search Engine Land

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