Ford and Filson partner on the 2027 Bronco Filson, a luxury off-roader powered by a Raptor-derived 3.0L EcoBoost V6 (418 hp) and equipped with heated rear seats, enhanced acoustic glass, and custom Filson leather saddlebags. The vehicle targets affluent outdoor enthusiasts with expected six-figure pricing. This collaboration demonstrates the automotive industry's shift toward lifestyle partnerships and integrated craftsmanship as key differentiation strategies in the premium off-road segment.
Read the full article at The Drive
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