A five-step audit for Google Business Profile (GBP) has been outlined to enhance local rankings by focusing on review velocity and recency, keyword inclusion in business names, category optimization, GBP landing page improvements, and understanding proximity. This audit is crucial for developers and tech professionals as it provides actionable steps to improve local SEO visibility and inbound leads efficiently. To stay ahead, businesses should regularly update their GBP details and monitor competitors' performance metrics.
Read the full article at Search Engine Land
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