Marketing & SEO

Google confirms deploying goto URL redirects to search results links

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Google has implemented a new redirect feature called "goto" for links in search results to protect against abuse and safeguard its services. This change adds an extra layer of protection by making it more difficult for third-party tools and scrapers to access Google's search data, impacting those who rely on such tools for tracking and analysis. Developers and tech professionals should monitor the functionality of their existing tools as this update rolls out globally.

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