Marketing & SEO

Google Ads surfaces Tag Manager controls inside its interface

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Google is integrating Google Tag Manager controls directly into the Google Ads interface, allowing advertisers to manage tags without leaving the platform. This move simplifies tag setup and troubleshooting, reducing complexity for advertisers, especially those with smaller teams or limited technical support. Watch how this impacts workflows between marketers and developers as it could become the default method for managing tags.

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Google Ads surfaces Tag Manager controls inside its interface

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