AI & Machine Learning

6 years building Planning Poker Online: from a weekend project to 147K users (and 3 mistakes I had to fix)

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A developer created Planning Poker Online in 2020 as a simple tool for agile estimation meetings, which grew organically through SEO and user feedback. By 2024, the company launched a Jira plugin and, in 2026, introduced a Retrospectives app. Key to its success was maintaining simplicity and gamification, while avoiding paid media advertising that failed to deliver returns. The focus on organic growth and direct user engagement has sustained its popularity among over 147,000 users.

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6 years building Planning Poker Online: from a weekend project to 147K users (and 3 mistakes I had to fix)

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