AI models do not truly "understand" a brand but rather pattern-match based on historical training data and real-time retrieval, creating a representation problem for brands in AI-driven search contexts. This shift requires developers and tech professionals to focus on consistent branding across all digital touchpoints to ensure accurate representation by AI systems. Brands must prioritize clarity and consistency in their online presence to avoid misrepresentation in AI-generated content.
Read the full article at Search Engine Land
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Ali NematiWritten by Ali
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