7 lessons from moving from agency to in-house SEO

Transitioning from Agency to In-House SEO: Lessons Learned

Moving from an agency environment to in-house SEO can be a significant shift. After spending over a decade working with clients, I decided to make the switch and join a large organization as their full-time SEO lead. Here are seven key lessons I've learned during my first year in this new role.

1. Storytelling is Key

In an agency setting, you're often focused on delivering results and building case studies. However, in-house, storytelling becomes even more critical. You need to communicate the importance of your optimizations effectively to executives who may not have a deep understanding of SEO.

Blueprint for Success:

• Use simple language.
• Highlight the impact of each optimization.
• Provide clear examples of how these changes drive business growth.

2. Cross-Functional Collaboration is Essential

In a large organization, you can easily find yourself working in silos if you don't actively seek collaboration with other teams. SEO isn’t just about optimizing titles and meta descriptions; it involves working closely with product managers, developers, content creators, and more.

Tips for Success:

• Get to know your cross-functional partners.
• Understand their goals and priorities

Read the full article at Search Engine Land

---

Want to create content about this topic? Use Nemati AI tools to generate articles, social posts, and more.