Marketing & SEO

AI is squeezing marketing agencies from both sides

31 sec read40 views0 listens

The old model for digital agencies is being disrupted by AI, leading to commoditization and margin pressure. To survive, agencies must focus on deep market understanding, strategic positioning, and creative concepts that require genuine expertise rather than competing on commoditized services like basic content creation. They should lead with AI's capabilities transparently, rethink pricing models to align incentives with client success, and rebuild their talent pipeline by training the next generation of strategists in an AI-enabled world.

Read the full article at Search Engine Land

Want to create content about this topic? Use Nemati AI tools to generate articles, social posts, and more.

You Might Like

Marketing & SEOAug 1724 sec read

Google Ads will use generative AI to resize Performance Max video ads

Google Ads is integrating generative AI to resize Performance Max video ads, automatically converting videos into various aspect ratios to enhance ad reach. This development simplifies creative management for advertisers by leveraging existing assets...

Ali Nemati

Real Estate & HomeJul 2327 sec read

ERA Key Realty Services launches redesigned website AI upgrades

ERA Key Realty Services, part of the HUNT Real Estate ERA family, has launched a revamped website with RELIANCEai's AI technology, enhancing search capabilities, hyperlocal content, and SEO tools. This upgrade aims to improve user experiences for hom...

Ali Nemati

Automotive & EVJul 2224 sec read

Renault Koleos axed in Australia, but French brand likely to return to mid-size SUV segment

Renault is discontinuing the Koleos in Australia but plans to introduce a new mid-size SUV model within two years. The company must now decide which vehicle from its global portfolio best suits the Australian market, considering regulatory requiremen...

Ali Nemati