Emerging AI tools are transforming scientific research, with millions of scientists already utilizing them, yet these companies, many based in Asia, remain largely unknown to investors and policymakers. These firms often lack conventional marketing strategies and struggle to reach key decision-makers who control funding for research initiatives; Singaporean examples like PatSnap and Engine Biosciences illustrate this trend. To gain visibility and secure investment, these startups should prioritize broader media coverage by framing their work around compelling narratives like research integrity or AI's impact on science.
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