New research indicates retailers are significantly shifting their marketing strategies in response to the growing influence of AI on consumer purchasing behavior. A survey of senior commerce decision-makers revealed that cashback apps and deal platforms are now considered more valuable to shoppers than traditional advertising, with nearly 81% identifying them as key channels. This signals a fundamental change for e-commerce marketers who should anticipate reaching consumers through AI agents and proactively delivering value messaging earlier in the purchase journey.
Read the full article at Digital Commerce 360
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