E-Commerce & Retail

Dell use case for agentic AI could revolve around search rather than commerce

Ali Nemati7 hours ago27 sec read2 views0 listens

Breanna Fowler, Dell's head of global consumer revenue programs, expresses skepticism about the current impact of agentic AI on commerce but notes an increase in traffic from such sources. She emphasizes that a superior search experience remains crucial for customer satisfaction and conversion rates, suggesting that agentic AI may initially serve more as a tool to enhance search rather than drive direct sales.

Read the full article at Digital Commerce 360

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