Marketing & SEO

Google Ads adds AI voice-over to Performance Max video ads

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Google Ads is introducing an AI voice-over feature for Performance Max video ads that automatically adds realistic voice-overs to videos without existing tracks using advertiser-provided text, enhancing engagement and performance. This opt-out feature defaults to activation on March 20th, impacting how ads sound without requiring additional creative work from content creators, who should adjust settings in Google Ads if they wish to exclude their videos.

Read the full article at Search Engine Land

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