Marketing & SEO

Google AI Overviews cut search clicks 42%: Report

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Google's AI Overviews have reduced traditional search clicks by 42%, impacting evergreen content significantly; however, publishers can still achieve growth through breaking news and Google Discover. The shift indicates that real-time news coverage is becoming a stronger traffic channel as AI-generated answers reshape search behavior. Content creators should focus on timely news to maintain visibility and traffic.

Read the full article at Search Engine Land

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