Marketing & SEO

Google expands AI Max text guidelines globally

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Google is expanding global access to text guidelines for advertisers using AI Max, allowing brands to maintain control over AI-generated ad copy by setting specific instructions and restrictions. This move addresses concerns about brand safety and tone consistency as AI becomes more integral to performance marketing, with early results showing improved campaign efficiency and cost-effectiveness. Content creators can now ensure their ads align with their brand voice while benefiting from AI's scalability.

Read the full article at Search Engine Land

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