Marketing & SEO

Google expands Merchant Center loyalty features to 14 countries and AI surfaces

Ali Nemati1 day ago27 sec read10 views0 listens

Google has expanded its Merchant Center loyalty features to 14 countries, allowing retailers to highlight member pricing and exclusive shipping options directly in product listings. This enhancement personalizes offers and increases visibility of loyalty programs, driving higher engagement and sign-ups among shoppers. Merchants can now integrate these benefits into AI-powered shopping experiences like AI Mode and Gemini, offering new opportunities for targeted marketing.

Read the full article at Search Engine Land

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