Marketing & SEO

Google Text Ad Click Share Rises Sharply In Some Verticals via @sejournal, @MattGSouthern

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Text ads on Google have seen a significant increase in click share, ranging from 7-13 points year over year across about 16,000 U.S. queries. This trend is crucial for content creators as it highlights a growing user preference for text-based advertising over other formats, suggesting an opportunity to enhance ad strategies with more compelling text ads.

Read the full article at Search Engine Journal

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