Marketing & SEO

How ChatGPT uses SEO to drive growth and revenue

33 sec read58 views0 listens

OpenAI is investing heavily in SEO to grow ChatGPT, spending up to $600,000 on SEO talent. An analysis shows that while all LLM websites use content for marketing, ChatGPT's approach, including optimized URLs and user-generated content, drives sustained growth in keyword rankings. Perplexity and Claude lag behind due to suboptimal SEO practices like unoptimized blog articles and images. The recommendation is to integrate SEO into the technical foundation, optimize content fully, leverage community hubs, and focus on converting website traffic for growth.

Read the full article at Search Engine Land

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