Marketing & SEO

How to run Google Ads in sensitive categories without remarketing

Ali Nemati21 hours ago29 sec read10 views0 listens

Google imposes restrictions on remarketing and audience targeting for advertisers in sensitive categories such as housing, employment, credit, healthcare, and legal services due to legal and ethical considerations. These limitations require marketers to adapt their strategies by focusing on keyword-based approaches and leveraging Google’s broader audience segments to effectively reach potential customers. Marketers should consider separating domains for sensitive services to maintain full remarketing capabilities for other business areas.

Read the full article at Search Engine Land

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