AI & Machine Learning

How to Track Google Ads Traffic to Amazon Listings with Amazon Attribution

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Tracking Google Ads traffic to Amazon listings is achievable using Amazon Attribution, which relies on a tagged URL with a 'maas' parameter to attribute clicks and subsequent conversions. This requires setting up campaigns within Amazon Attribution and ensuring the 'maas' parameter is correctly passed through Google Ads, either directly in the final URL or via a controlled redirect. Proper campaign structure on both platforms is essential for joining spend and conversion data.

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