AI chatbots are increasingly impacting how people seek information online, with some now skipping traditional search engines altogether. While Google still dominates search traffic, AI platforms are capturing a growing share of informational queries – the type of searches publishers and content marketers rely on – and are influencing how Google itself presents results through AI Overviews. This shift means SEO professionals should focus on creating original, high-quality content that AI can't easily replicate and building brand authority to ensure visibility in both traditional search and AI-driven recommendations.
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