Hyundai is set to unveil a new body-on-frame vehicle at the 2026 New York auto show, potentially challenging established off-road models like the Ford Raptor. This development signals Hyundai's strategic shift towards more capable off-road vehicles, crucial for automotive and EV developers aiming to capture growing demand in adventure segments. Watch for details on whether this could be a production version of the Crater concept or a new SUV model.
Read the full article at The Drive
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