Hololive Production has become the first VTuber agency to secure an official co-streaming partnership with Summer Game Fest, deploying seven talents across English and Indonesian channels to provide live reactions during the June 5th showcase. For the gaming industry, this reflects mainstream acceptance of VTuber audiences as a primary distribution channel for game announcements alongside traditional viewership. The precedent opens doors for future creator partnerships in major gaming events and signals where player engagement is increasingly concentrated.
Read the full article at GameSpot
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Ali NematiWritten by Ali
