AI & Machine Learning

Inside the mine that fuels the $500 million pink Himalayan salt global market. Spoiler: it's not in the Himalayan mountains.

Ali Nemati7 hours ago26 sec read5 views0 listens

Pink Himalayan salt, marketed as a premium natural alternative to table salt despite its misleading name, is primarily sourced from the Khewra mine in Pakistan’s Punjab province. The global market for this salt was valued at $523 million in 2025 and is projected to reach nearly $700 million by 2030, driven by high demand and marketing claims that lack scientific evidence.

Read the full article at Business Insider

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