Marketing & SEO

Meta introduces click and engage-through attribution updates

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Meta is updating its ad measurement framework by narrowing click-through attribution to only link clicks and introducing an "engage-through attribution" to account for likes, shares, and saves, aiming to align social media metrics more closely with search-era behaviors and reduce discrepancies between Meta Ads Manager and third-party analytics tools. This change helps content creators gain clearer insights into campaign performance and the impact of various forms of engagement on conversions.

Read the full article at Search Engine Land

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