Marketing & SEO

Microsoft Ads launches self-serve negative keyword lists

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Microsoft Advertising now offers self-serve negative keyword lists, allowing advertisers to manage up to 5,000 negative keywords directly in the UI without support tickets, which enhances campaign efficiency by filtering irrelevant traffic and protecting budgets. This move gives content creators more control over their ad exclusions, streamlining their workflow and improving overall campaign performance.

Read the full article at Search Engine Land

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