Hyundai is developing a new body-on-frame midsize pickup truck to address common issues like limited rear-seat comfort and fuel efficiency in the segment. This development matters as it indicates Hyundai's commitment to customer feedback, potentially setting new standards for comfort and efficiency in midsize trucks. Watch for Hyundai’s decision on powertrain options, which could include hybrid or electric variants, to compete effectively in this market.
Read the full article at The Drive
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