Spotify is collaborating with Rockstar Games on a marketing campaign for Grand Theft Auto VI, evidenced by billboards appearing in Los Angeles and New York featuring artwork from artists like Travis Scott and Future. This partnership signals that the music integration within GTA 6 may extend beyond simply including licensed tracks, potentially involving exclusive releases or previews through Spotify. The collaboration follows Rockstar’s successful partnership with Netflix and suggests further unique promotional efforts are planned as the game's release date nears.
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