Refinery29 editors have revealed their most frequently repurchased beauty staples, highlighting affordable options like The Ordinary’s $6 Niacinamide Serum and e.l.f.’s Power Grip Primer alongside premium investments like Augustinus Bader's The Rich Cream. This list provides valuable consumer data for beauty tech developers, indicating strong brand loyalty for products that deliver consistent, non-irritating results and effective formulations. The prominence of highly-rated, repeatedly purchased products suggests opportunities for beauty tech platforms to refine subscription models and loyalty programs around proven "holy grail" items.
Read the full article at Refinery29 Beauty
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