Marketing & SEO

What 23 tests reveal about Google AI Max performance

Ali NematiMar 12

29 sec read86 views0 listens

To successfully implement AI Max in your paid search strategy:

Ensure strong conversion hygiene and objective-oriented bid strategies.
Use all features (search term matching, text customization, URL expansion) for up to 40% higher success rates.
Evaluate account-wide impact rather than focusing on individual campaigns or CPA by match type analysis.
Consider integrating AI Max with other innovative testing opportunities like Search Bidding Exploration and evolving account structure.

Read the full article at Search Engine Land

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