Marketing & SEO

What industry data reveals about the impact of Google's AI Overviews on paid search by Adthena

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Google's AI Overviews have become a permanent feature in search results, significantly affecting paid search revenue by pushing ads below the fold and reducing click-through rates across various industries. Content creators and advertisers need to monitor CTR and CPC changes closely, segment performance by device, and use tools like Adthena’s Market Share reports to understand where visibility is most at risk due to AI Overviews.

Read the full article at Search Engine Land

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