Marketing & SEO

Why entity authority is the foundation of AI search visibility

Ali NematiMar 16

28 sec read105 views0 listens

The shift from traditional SEO to entity-based strategy is crucial for AI visibility. Key points include:

Focus on entities rather than keywords.
Structured schema enhances machine readability and citation likelihood.
Share of model (SOM) measures brand inclusion in generative responses.
Governance prevents schema drift, protecting revenue by maintaining data consistency.
Implementing schema actions ensures brands are callable in the agentic web.

Read the full article at Search Engine Land

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