You built the brand, the internet gave someone else access to it

A startup founder in the Philippines built a credible financial brand over years but faced competition from an unrelated platform using a similar identity online. This scenario highlights how digital platforms enable foreign entities to compete for local audiences without bearing the costs of building trust and credibility, posing significant commercial and reputational risks. Developers and tech professionals must ensure clear brand verification processes are in place to protect consumers from confusion and potential security threats.

Read the full article at e27

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